Our story
Madam hosts hands-on workshops that help people reconnect with their uninhibited childhood creativity, through the lens of grown up taste and humour.
What’s Madam?
Think of it as an arts and crafts lab run by Mary Poppins and Morticia Addams: absurd ideas meet unconventional materials. It’s warm, irreverent, funny, inclusive, and cathartic.
We actively shun usefulness, skill, and talent. The workshops are designed to draw in even the most craft-averse, turning making into laughter and connection, giving back to people a piece of themselves they might’ve lost touch with along the way.
Madam Makery is a London-based social enterprise and community interest company, dedicated to helping adults reclaim their creativity by dismantling the barriers of judgement, performance culture, elitism, and the belief that art is “not for them”.
Agathe Cury, enchantée.
I’m known worldwide for screwing up any art project I start. “Signature” knots and holes in anything I craft, multiple needle scars on my fingers, and I have been recently told that I “shouldn’t draw, it’s really unsettling”.
Before Madam, I founded and ran a creative agency. Whenever I needed offsite activities for my teams, I struggled to find anything that felt truly creative and entertaining. After burning out from that high-pressure role, I started looking for workshops to attend. But again, I couldn’t find anything that felt right.
What I longed for were sessions where laughing mattered more than learning, that could bring me back to a childish kind of creativity, yet still tap into my grown-up humour and tastes. They say if you can’t find the way, create one, so I did. That’s how Madam was born.
And because I’ve lived both sides, as the organiser hunting for the right experience and as the creator designing it, Madam is never chaos for chaos’ sake. Every workshop is carefully designed, adapted to your constraints, with seamless logistics and the option for bespoke events.
Why so absurd?
Standard art supplies, especially paired with traditional prompts, can signal a need for skill or talent, triggering performance anxiety and feelings of insecurity.
Beer caps, dried leaves, glitter and googly eyes radically lower people’s expectations for themselves. They forget what art is supposed to entail and enter a childlike state of play, where experimentation is the only goal.
Our work with charities
Madam brings creative workshops to the people who most need them and often can’t get to them.
In June and July 2026, Madam ran Creating Communities with Mind in Tower Hamlets: eight weekly two-hour workshops for 15 people living with low-to-moderate mental health issues.
In May and June 2026, Madam and Allia Impact ran the Founders Pit Stop: four weeks of reflective business support and hands-on creative practice for 12 women-led businesses at The Trampery.
“I really look forward to Madam Makery on a Monday after struggling through the long weekend alone.”
“Our embroidery session was truly wonderful. A unique and insightful experience the women will gladly remember.”
“I am so happy with the Gerald. The Gerald is bae.”
“I don’t get it.”